Pretty Thing’s Colostrum Bites Aim to Improve Thinning Hair and Skin, One Bite at a Time

Pretty Thing was not created to ride the wellness trend wave. It was born from a simple, thoughtful idea: make feeling good easier for women, especially when it comes to skin, hair, and digestion. No messy powders. No giant capsules. Just a sweet, strawberry-flavored chew that fits into your day without a second thought.

At the heart of these little bites is colostrum, an ingredient known for its rich nutritional benefits. Pretty Thing pairs it with zinc, biotin, collagen peptides, and prebiotics to support healthier hair, skin, and digestion in a way that does not feel like a chore. Think of it as a small, daily reward rather than another item on your to-do list.

Chew On This: A Better Way to Supplement

While many wellness brands race to launch every product under the sun, Pretty Thing decided to focus—really focus—on just one. Colostrum Bites were designed to be both effective and enjoyable.

Each chew is made with grass-fed bovine colostrum and tastes like a soft, sweet strawberry treat. The nutrients are carefully chosen and thoughtfully blended to be easier for the body to absorb, no more wondering if that powder you stirred into your smoothie did anything. These bites are made for women ready to feel better without having to think twice.

They target the real issues that often pop up in our 30s and 40s: thinning hair, dull skin, breakouts, sluggish digestion, and that occasional drag in energy. It is wellness without being overwhelmed. It is just clear, clean support that can truly be felt.

What Makes It Work

Colostrum has been used for decades in clinical settings to support immunity and recovery, but it is rarely seen in the beauty and wellness aisle. Pretty Thing saw an opportunity to bring it into everyday routines in a way that feels natural and approachable.

Every bite is packed with seven ingredients: no fluff, no fillers, and no confusing labels. Women who have tried it say it has become part of their daily rhythm, a little habit that makes a difference.

While there are no flashy public ratings just yet, the brand is focused on listening to early feedback, especially from the women across the U.S. who have made Colostrum Bites part of their daily self-care. This quiet stage of growth? It is intentional and it is working.

Where It Is Headed

Pretty Thing launched in 2024, but its early choices offer a glimpse into its growth plans. The company has avoided the usual route of launching a wide range of products and has chosen to go deep with one carefully crafted supplement.

Expansion plans are already underway, with Matt Sibert hoping to introduce Pretty Thing in Canada and parts of Europe by mid-2026. Until then, the company focuses on improving its core product and testing ideas for new flavors and formulae. One possible future offering may target men’s wellness, though nothing will move forward until it matches the standard set by the original bite.